Goals and Future Aspirations

For the 2008 season, Keeton Hanks Racing’s plans call for running the full schedule with the ASA Late Model Challenge Series. In addition, Hanks plans on running select high profile events.

With the higher level of competition that makes up the ASA Late Model Challenge Series, Keeton Hanks Racing’s goals are to be highly competitive in those events, promote our marketing partners in a positive and professional manner and to take your company to victory lane as many times as possible. This series was selected for several reasons. The most important two reasons are economics and media coverage for our marketing partners.

Keeton Hanks Racing’s mission is to improve the image, visibility, and market share of our marketing partners. With these improvements your companies profitability will undoubtedly increase, and as our marketing partners you will have received the best value possible for your sponsorship dollars. Keeton Hanks Racing will accomplish its mission by providing the following:

a.         By being PROFESSIONAL in every sense of the word and projecting that image in representing             our marketing partners both on and off the track.

b.         Provide a “Winners” image for our sponsors and their employee’s.

c.         Commitment to our marketing partners objectives.

d.         Developing innovative marketing packages to get maximum exposure for our marketing partners and their products.

e.         An obligation, without question, to fulfill all contracts in a manner that is moral and ethical with   the highest standards of integrity.

f.          Teamwork; By working with our marketing partners to develop strategies and objectives towards             our common goals.

g.         A WINNING ATTITUDE; Keeton Hanks Racing is aware that a successful and winning attitude is an integral part of any achievements on and off the track.

h.         Finally to always provide our marketing partners more than what is contracted for and to make our             sponsors proud to be associated with Keeton Hanks Racing.